Here we interview and spotlight Cielo Cruz, a Rio Grande Valley entrepreneur on a mission to elevate small businesses. Through her markets, we meet the dreamers behind the brands, hear Cielo’s story, and see firsthand how she’s helping local businesses grow into something bigger.

We created this short-form video to showcase the Chicago-based DDLR Scholarship Fund and honor Dennis De La Rosa’s legacy. Highlighting the mission, the impact, and the community behind it, the video spreads awareness and inspires others to support this meaningful cause. Learn more at www.ddlrscholarship.org.